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Maison Alexandre de Paris
New Look, chapter 3In the social and economic renewal post WWII, Paris is more than ever the capital of fashion and trends. In the wake of Christian Dior, fashion designers nurture the French lifestyle.
A young man in the established world of fashion, Jacques Fath is elegant, charming and joyful. His Haute Couture is infused with his juvenile spirit and its whimsical temper. He discovers and promotes Bettina, one of this time most famous models.
With his architect’s degree, Pierre Balmain designs perfectly balanced suits as well as dashing evening gowns. He represents the quintessence of Haute Couture and launches his “Jolies Madames” collections, featuring the Parisian style.
A sleek flair, featured in laid-back shades of steel grey and petroleum blue, pervades this last chapter of the New Look collection.