To keep updated, subscribe to our newsletter and get 15% off on your next order Discover


Maison Alexandre de Paris

French know-how


New Look collection

The Parisian lady Discover
New Look

New Look, chapter 3

In the social and economic renewal post WWII, Paris is more than ever the capital of fashion and trends. In the wake of Christian Dior, fashion designers nurture the French lifestyle.

A young man in the established world of fashion, Jacques Fath is elegant, charming and joyful. His Haute Couture is infused with his juvenile spirit and its whimsical temper. He discovers and promotes Bettina, one of this time most famous models.

With his architect’s degree, Pierre Balmain designs perfectly balanced suits as well as dashing evening gowns. He represents the quintessence of Haute Couture and launches his “Jolies Madames” collections, featuring the Parisian style.

A sleek flair, featured in laid-back shades of steel grey and petroleum blue, pervades this last chapter of the New Look collection.


Discover all our tips for use, maintenance ...

Our Maison is here to answer all your questions
Sweet words, special offers, news, private sales, loyalty ... join Alexandre de Paris

Follow us Instagram

Delivery is offered from  180 $ of purchase
You have a question? Contact Us 07 85 59 15 11
Get rewarded with our loyalty program
Our products are guaranteed 1 year